Episodes
Browse episodes and read show notes.
Episode 69: The Power of the Pin ft. Cali Waege
Julia chats with Cali Waege, a Pinterest marketer and founder of The Halcyon Hive. Tune in to learn about all things Pinterest: how to use it when you’re not churning out weekly blog posts, whether or not it’s considered social media, and the industries currently thriving on the pin-sharing platform.
Episode 68: Goodbye 2022—A Year in Review
In this episode, Julia shares about the exciting projects Stratos has been a part of in 2022 and how we’re grateful for being able to co-create with our clients!
Episode 67: All We Want for Christmas…is in the Ads
In this special Christmas episode, the Stratos team shares about products from social media ads that have made it onto their holiday wishlists this year.
Episode 66: The ABCs of B2B, B2C, and B2B2C ft. Michelle Sell
Julia speaks with Michelle Sell, a product marketing manager who has worked in the B2B, B2C, and B2B2C world. In this episode, learn about what all these letters mean and the differences between these marketing audiences!
Episode 65: Hashtags: The Underrated Search Engine
If you’re not already using hashtags, get on it! Every social media platform utilizes hashtags differently, but they are a powerful tool for your customers to find you. Julia takes a deep dive in this episode on how to use hashtags and how to brainstorm them for your business.
Episode 64: Do You Know Who Your Customer Is? ft. Amber Gaige
Julia speaks to VP of Marketing and Technology of Wausau Homes, Amber Gauge, about identifying who your customer is. You may be surprised to learn that your target audience might not actually be who you think it is!
Episode 63: A Reflection on Being Grateful
Julia gets personal as she reflects on what it means to feel grateful, even when life feels hard.
Episode 62: Murals: Art or Advertising? ft. Hayley Barry
Julia speaks to hand-lettering and mural artist, Hayley Barry, about how murals can play a unique role in a business’s marketing, how most of history’s fine art was a form of PR, and the difference between calligraphy and hand-lettering.
Episode 61: Should I Quit Social Media?
In this episode, Julia talks about the different marketing perspectives when it comes to using social media for your business. Tune in for examples of companies that don’t use social media and for reasons to consider when figuring out if social media aligns with your marketing strategy.
Episode 60: On Marketing Strategy and Personal Branding, ft. Schell Gower
Julia and fellow StoryBrand Guide, Schell Gower, take a deep dive into Schell’s experience as a fractional CMO, the power in personal branding, and how one kink in your systems can cause a ripple effect in your marketing.
Episode 59: Don’t Follow Your Friends and Family Online
Stratos Operations Manager, Kat, talks about who exactly you should be following from your business Instagram account.
Episode 58: Unexpected Best Email Practices, ft. Karsen Murray
Julia chats with Karsen Murray about what ethical copywriting is and some best email marketing practices you might not expect!
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A Podcast by Stratos Creative Marketing
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