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In this episode, Julia goes down the rabbit hole (or rabbit trail?) on why she loves Liberty Mutual’s “Research Shows…” commercials and whether or not the “research” actually checks out!
Julia chats with StoryBrand guide Brooke Greening about marketing and sales: how do they differ from each other, why businesses need both as part of their overall strategy, and how to use them to connect with your customers.
It happens to the best of us—sometimes, it’s hard to feel creative or think of your next great idea. In this episode, Julia shares some ways that help inspire new ideas. It may seem contradictory, but tune in to see how she both consumes less and consumes more to be more creative!
Julia chats with Erin Gallagher, whose #hypewoman post went viral after the 2023 Golden Globes. In this episode, Julia and Erin discuss what we can learn about leaning into our own successes as women while supporting and celebrating other women doing the same.
Organic posts, boosted posts, paid ads—oh my! Julia provides an overview of these different ways you can strategize on social media: how to figure out when to invest in paid posts, the difference between boosted posts and ads, and why you should never stop posting organic posts.
Julia chats with fellow StoryBrand guide, Tami Enfield, about their experiences running social media companies. They also dive into why people are intimidated or overwhelmed to run their own social media accounts and how to use social media to achieve specific goals for your business!
In this episode, Julia talks about what #hashtagholidays are and how you can use them creatively and effectively for your social media marketing.
In this episode, Julia chats with Alexi Johnson, owner of the Cocktail Collective, whom she met at a local mixology class. Alexi shares her journey and experience as a black female business owner in Utah and what she’s learned about marketing her collection of businesses.
Julia shares some really great content resources and tools that we use ourselves at Stratos for creating social media content. If you are DIYing your own social media, you can use all of these resources, too!
Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they’re kind of like Enneagrams for businesses.
Sometimes you are too close to your own products or services to know what the best way to market is. Julia shares some examples on marketing that’s needed to be tweaked, marketing that was scrapped, and marketing that has worked.
Julia chats with Cali Waege, a Pinterest marketer and founder of The Halcyon Hive. Tune in to learn about all things Pinterest: how to use it when you’re not churning out weekly blog posts, whether or not it’s considered social media, and the industries currently thriving on the pin-sharing platform.
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