Browse episodes and read show notes.

Episode 118: Respecting Data Privacy in Marketing

Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta’s Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.

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Episode 117: Building Trust With “They Ask You Answer” ft Erin Fults

In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, “”They Ask You Answer”” by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step.

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Episode 115: Sowing the Seeds of a Dream Business ft. Jaems Brandon

In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and creating a unique farm experience for visitors.

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Episode 114: How to Curate Brand-Building Swag ft. Amanda Hoffman

This week, Julia interviews Amanda Hoffman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand’s message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products.

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Episode 113: How Gen Z is Revolutionizing Entrepreneurship ft. Madi Baldwin

Julia interviews Madi Baldwin, founder of Gen Z Girlies podcast, discussing entrepreneurship, Gen Z’s unique traits, and effective marketing strategies toward younger generations. Madi emphasizes the importance of authenticity, hyper-personalization, and video content in social media marketing for Gen Z. She also highlights Gen Z’s resilience, creativity, and open-mindedness as key strengths, showcasing the generation’s determination in shaping the future of work and business.

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Episode 112: The Impact of Core Emotions in Marketing ft. Ericka Saurit

In this episode, Julia explores the influence of core emotions in business with guest Ericka, a former interior designer turned marketer. Ericka discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against manipulation in branding.

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