Marketing in the Wild will be taking a break for the foreseeable future!

In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related!

Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta’s Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.

In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, “”They Ask You Answer”” by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step.

Julia interviews Paige Flamm, a former influencer who now works with Giv.care, a disability caregiving agency. Paige emphasizes the importance of inclusive language and representation in marketing campaigns, highlighting the challenges of terminology while stressing the need for authenticity and emotional connection in content creation.

In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and creating a unique farm experience for visitors.

This week, Julia interviews Amanda Hoffman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand’s message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products.

Julia interviews Madi Baldwin, founder of Gen Z Girlies podcast, discussing entrepreneurship, Gen Z’s unique traits, and effective marketing strategies toward younger generations. Madi emphasizes the importance of authenticity, hyper-personalization, and video content in social media marketing for Gen Z. She also highlights Gen Z’s resilience, creativity, and open-mindedness as key strengths, showcasing the generation’s determination in shaping the future of work and business.

In this episode, Julia explores the influence of core emotions in business with guest Ericka, a former interior designer turned marketer. Ericka discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against manipulation in branding.

In this episode, Julia chats with Ryann and Kat from Stratos, where they share some of what’s happening behind the scenes at Stratos. They share some of their proudest moments, challenging moments, and steps they’ve taken to streamline their marketing processes.

Julia chats with Landon Wade, Owner at Goodson Clothing & Supply Co., and they are talking about all things swag and merch—like whether or not those are even the right terms to use! Tune in to learn whether or not you’re ready to order promotional items, how to choose the right swag for your audience and business, and more.

In this episode, Julia talks about getting ready for your holiday marketing (yes, in September!) and what to keep in mind. (And if you’re looking for more tips, make sure to revisit Episode 9: Preparing Your Social Media for the Holidays!)