Julia shares some really great content resources and tools that we use ourselves at Stratos for creating social media content. If you are DIYing your own social media, you can use all of these resources, too!

Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they’re kind of like Enneagrams for businesses.

Sometimes you are too close to your own products or services to know what the best way to market is. Julia shares some examples on marketing that’s needed to be tweaked, marketing that was scrapped, and marketing that has worked.

Julia chats with Cali Waege, a Pinterest marketer and founder of The Halcyon Hive. Tune in to learn about all things Pinterest: how to use it when you’re not churning out weekly blog posts, whether or not it’s considered social media, and the industries currently thriving on the pin-sharing platform.

In this episode, Julia shares about the exciting projects Stratos has been a part of in 2022 and how we’re grateful for being able to co-create with our clients!

In this special Christmas episode, the Stratos team shares about products from social media ads that have made it onto their holiday wishlists this year.

Julia speaks with Michelle Sell, a product marketing manager who has worked in the B2B, B2C, and B2B2C world. In this episode, learn about what all these letters mean and the differences between these marketing audiences!

If you’re not already using hashtags, get on it! Every social media platform utilizes hashtags differently, but they are a powerful tool for your customers to find you. Julia takes a deep dive in this episode on how to use hashtags and how to brainstorm them for your business.

Julia speaks to VP of Marketing and Technology of Wausau Homes, Amber Gauge, about identifying who your customer is. You may be surprised to learn that your target audience might not actually be who you think it is!

Julia gets personal as she reflects on what it means to feel grateful, even when life feels hard.

Julia speaks to hand-lettering and mural artist, Hayley Barry, about how murals can play a unique role in a business’s marketing, how most of history’s fine art was a form of PR, and the difference between calligraphy and hand-lettering.

In this episode, Julia talks about the different marketing perspectives when it comes to using social media for your business. Tune in for examples of companies that don’t use social media and for reasons to consider when figuring out if social media aligns with your marketing strategy.