Episodes
Browse episodes and read show notes.
Episode 48: Learning to Sell Without Being Salesy ft. Justine Wan
In this episode, Julia speaks to Justine Wan, former salesperson, on how to sell your products or services without feeling like a sleazy salesman.
Episode 47: Applying StoryBrand to Social Media
A question Julia gets asked a lot is how to apply the StoryBrand framework to social media posts. Here are some formulas you can use to help you strategize your social media plan using your BrandScript!
Episode 46: Why I Started Using StoryBrand
As you may know, Julia is a certified StoryBrand guide. In this episode, she shares how she discovered StoryBrand and why Stratos uses it as the foundation of our work.
Episode 45: Boutique Ownership and the Art of Pivoting in Your Marketing ft. Grace Snively
Boutique fashion is a fast-paced industry. In this episode, our guest Grace Snively, a boutique owner, talks about what she’s done to keep up! She also shares with Julia about setting boundaries for herself as a business owner. A must-listen for anyone who runs their own business!
Episode 44: Is Bad Publicity Still Good? ft. Lauren Kwedar-Cockerell
You might have seen companies come under fire in the news for doing something they probably shouldn’t have—but is even bad publicity good if it’s getting your business name out? StoryBrand guide Lauren Kwedar-Cockerll shares with Julia more about the world of PR.
Episode 43: TikTok: The Wild West of Marketing? ft. Jonathan Carone
Is TikTok purely a Gen-Z platform? Julia chats with StoryBrand guide, Jonathan Carone, on how he’s used TikTok to promote his podcast and how others can think about using TikTok for their brand, too.
Episode 42: Understanding the Not-So-Dark Arts of SEO ft. Heather Bowers
Julia speaks to SEO expert, Heather Bowers, on what SEO actually is, tips to improve your SEO strategy, and what you should know when measuring your SEO efforts.
Episode 41: Banned Face Filters
In this episode, Julia talks about states that have banned face filters and how that affects us as consumers and marketers.
Episode 40: Similarities and Differences between Marketing and political Campaigns ft. Abigail Hayes
Is there overlap between political campaigns and marketing campaigns? Julia chats with Abigail Hayes about what goes on behind-the-scenes during a political campaign.
Episode 39: Community Marketing, ft. Caleb Mootispaw
In this episode, Julia chats with Caleb Mootispaw about how marketing his new business resulted in his community rallying around him during a difficult time.
Episode 38: On Marketing Sensitively and Inclusively
In this episode, Julia shares some thoughts about how we can approach sensitive topics and practice inclusivity as professional and individual marketers.
Episode 37: What’s in a Name? ft. Lynn Tickner
Julia chats with StoryBrand guide, Lynn Tickner, on the thought process of naming a business and the role your brand’s name plays in your overall marketing.
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A Podcast by Stratos Creative Marketing
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