This summer, Julia is meeting with several women business owners and highlighting their experiences and the road they’ve traveled to get to where they are. Tune in to this episode to learn more about the “why” behind this summer series. Whether you are a man or a woman, we hope that these episodes inspire you, encourage you, and maybe even teach you something new.

In this episode, Julia chats with fellow StoryBrand guide, Paige Worthy, about ethical copywriting and how your brand’s voice can humanize your marketing and show your customers that you care.

You may have heard about the Stratos lead generation machine before. In this episode, Julia shares the details of that process so that you can develop your own ways to attract, nurture, and grow your audience and community.

Julia chats with Virginia de Assis, a business coach and seven-figure entrepreneur about workaholicism, aligning your passion with your business, and doing what feels right to serve your business—even when it’s not what you’re “supposed” to do.

Do you feel like you have to run your business in a certain way or that you have to follow specific steps to achieve your business goals? In this episode, Julia talks about giving yourself permission to align your work with your values.

In this episode, StoryBrand guide, Annie Schiffmann, shares with Julia about how she went from improv to marketing, and how you can automate your social media process using her PAGER method.

In this episode, Julia talks in depth about a recent product launch that failed, what she learned from it, and how she is moving forward!

Julia chats with fellow StoryBrand guide Susan Payton to talk about sharing stories: how they build deeper connections, help establish your value, and help attract your ideal customers.

Julia invites a special guest in this episode—her husband, Roger! Together, they announce a new business venture, how it came to be, and why it’s the perfect marketing case study.

Julia speaks with StoryBrand guide Katie Lantukh of Murphy Marketing on finding the balance between success and failure in our copywriting and brand messaging. They also talk about being more empathetic vs. fearmongering, having clarity on using words that mean what you truly want to say, and how compassion can help you serve both your customers and your team better.

In this episode, Julia goes down the rabbit hole (or rabbit trail?) on why she loves Liberty Mutual’s “Research Shows…” commercials and whether or not the “research” actually checks out!

Julia chats with StoryBrand guide Brooke Greening about marketing and sales: how do they differ from each other, why businesses need both as part of their overall strategy, and how to use them to connect with your customers.