In this episode, Julia talks with StoryBrand guide, Sarah Hackman, about how great packaging can help push product brands to the next level.

Julia shares some food for thought on what to consider when strategizing for your social media presence.

Julia talks with guest, Brent Stutzman about his software that makes follow-up more streamlined and transparent.

Julia lets you in on the foundation of great marketing and what should be on your marketing checklist.

Brand photographer Amy Lawson shares about how brand photography can help your business and when it’s time to hire a photographer.

Julia goes through the Storybrand framework through several movie examples. Let us know what you think about the last example!

Julia chats with StoryBrand guide and CEO of Sparx360, Elaine Acker, about Elaine’s new endeavor The Creative Cookbook, and how it works as a marketing case study that’s happening in real-time.

A listener recently asked us, “Why hire a graphic designer? Isn’t using someone on Fiverr or similar sites good enough?” Julia shares some critical points to consider.

Do you struggle with your nonprofit marketing? Or do you struggle to apply marketing principles to reach your nonprofit goals? In this episode, Julia chats with Storybrand guide Evan Cox about the differences and similarities between nonprofit and traditional marketing, and best practices on how to ensure your nonprofit marketing is effective.

It’s a given: businesses should be practicing what they preach. Does yours? Julia reflects on her own experience as a business owner while also sharing real-life stories of clients who have tried to serve others without trust and authority.

Tune in to this week’s episode as Julia chats with Jill Felty, founder and Storybrand Certified copywriter at Felty Co Copywriting about how to add personality into your marketing without sacrificing clarity.

Julia shares about an ad she recently saw for hands-free shoes. Tune in to hear why this targeted ad for a no-so-new product concept was so effective and how you can use the same principle in your own marketing.