Episodes
Browse episodes and read show notes.
Episode 60: On Marketing Strategy and Personal Branding, ft. Schell Gower
Julia and fellow StoryBrand Guide, Schell Gower, take a deep dive into Schell’s experience as a fractional CMO, the power in personal branding, and how one kink in your systems can cause a ripple effect in your marketing.
Episode 59: Don’t Follow Your Friends and Family Online
Stratos Operations Manager, Kat, talks about who exactly you should be following from your business Instagram account.
Episode 58: Unexpected Best Email Practices, ft. Karsen Murray
Julia chats with Karsen Murray about what ethical copywriting is and some best email marketing practices you might not expect!
Episode 57: Finding Clarity Around Next Steps
What calls to action are you using in your marketing? Are you giving clear instructions directing your customers in the right direction? Julia shares how lack of clarity resulted in a few confusing situations in her own life.
Episode 56: How to Nurture your Nurture Emails ft. Rachel Zurer
Julia speaks with fellow StoryBrand guide, Rachel Zurer, about the conception of Magic Words of the Week, what makes nurture emails so effective, and ideas you can apply to your own email marketing.
Episode 55: Mystery Marketing: Pet Rocks, ft. Ryann Marlar
In this episode, Julia surprises Ryann with a piece of mystery marketing. Tune in on the discussion of why this product was successful, what we can take away from it, and to learn more about Ryann’s favorite song, “It’s Corn!”
Episode 54: On Conducting Market Research ft. JoAnn Kunberger
This week, Julia chats with JoAnn Kunberger, a market researcher at Reed Group, on why market research is helpful and practical ways to get usable and helpful data to act on.
Episode 53: Stratos’ Exact Formula for Repurposing Content, ft. Kat Combs
In this episode, Julia talks about exploring the new Shuffles app by Pinterest and her thoughts on how it can be used by marketers.
Episode 52: Inclusion Around Disability ft. Amanda Powell
Julia chats with outdoor advocate, Amanda Powell, about her experience as an Instagram influencer and what it might look like for companies and businesses to be more inclusive and accessible for users of all abilities.
Episode 51: Trying Out Shuffles by Pinterest
In this episode, Julia talks about exploring the new Shuffles app by Pinterest and her thoughts on how it can be used by marketers.
Episode 50: A StoryBrand Livestream Case Study: Third Edge Psychotherapy ft. Monica Mikhaeil
Ever wondered how the StoryBrand livestream can help you clarify your message? Julia chats with Monica Mikhaeil who went through the workshop and was able to set a strong marketing foundation for her brand.
Episode 49: How Marketing is like Dating
Marketing is a lot like dating in that building relationships take time. Julia dives more into the foundation of a good relationship with your customers.
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A Podcast by Stratos Creative Marketing
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