Welcome to the Marketing in the Wild podcast. I’m Julia from Stratos Creative Marketing, where we are obsessed with finding real life examples of the good, the bad, and sometimes wild in marketing.

Julia: All right, Marketing in the wild listeners today we have Brent Stutzman with us. He is in a mastermind with me. We’re both building our businesses, marketing businesses, but he does his a little bit differently. And he proposed to me that he wants to talk about the future of marketing. And so that’s why I am super interested in talking with him. Would you please, Brent, tell us about yourself, where you are, a little bit about your business. 

Brent: Yeah. Is Brent Stutzman. I live in the Chicago land area. I’ve been married for, man almost eight, coming up on 18 years. We’ve got three beautiful children, two of which are identical twins, which is a whole nother story, but so all the twin listeners out there, what a journey that is, just along with the parenting journey itself.  

So five years ago I transitioned out of my vocation. I was actually a pastor at a church for several years doing music, so the creative side, I have an undergraduate in music and then one day my wife, she went to graduate school to become a counselor.

And then when she finished all the grad school work,  she finished then all of her internship hours and all those requirements, she says, I want to start my own practice. I was like, I’ve never, I’ve never started a business before, but what is this entrepreneurial thing you’re thinking about? But she’s like, I need you to do the marketing and branding.

And I’m like, well, I’ll learn how to do it because we need to put food on the table if we’re going to live in Chicago. So that’s how it started. And since then the branding and marketing bug, I got bit by it, loved it. Learned everything from video to branding, to websites and all this stuff. And five years later I’ve really niched down hardware.

I only partner with mental health professionals and the way I do it now is revenue sharing. So if you want to grow and scale your practice and you’re one or two people, then I partnered with you to make that happen because a lot of therapists, they have no idea how to market and brand their clinical skills.

You know, they spend thousands of tens of thousands of dollars on a master’s degree and you might have two hours of someone coming in saying, well, this is how you actually sell your biz, like sell your clinical skills. They have no idea. And they’re just more than happy to partner with someone who knows it.

So since then I’ve done the marketing side, but I’ve now, when I partner with them, I helped with operations, financials, just kind of a wraparound service when it comes to running a private practice and then figuring out how to scale that. And it’s been incredibly rewarding because I can go really deep with just a few people, not have to worry about always generating new clients.

Like where’s the work going to come from? And then get some really good revenue in and build, build it over time. And I’ll share this one last thing, the way it works so well with mental health professionals, they generally don’t have money. They don’t have money to spend on a $50,000 website.

And so I was like, well, you don’t pay me anything till I launch your website and you’re getting paid. So I build them out like a $50,000 website. It was very custom and lots of videos. And that’s my playbook. So that’s kind of where I’m at now. And then I’m sure we’ll get into how software can really enhance your marketing services and your options.

Julia: I think that’s fascinating because we’ve had several marketers on the podcast, but none of them are doing revenue sharing. And revenue sharing isn’t just limited to people who are doing marketing, clearly, you’re helping with finances,operations, stuff like that, where other people could implement that sort of model as well.

And you clearly, I’ve seen some really fun success with it too. 

Brent: Yeah. And as marketers, you’re business owners, you actually know how to, you should be able to know how to run a business. And a lot of the people you work with don’t know how to run a business. They have a business, but there’s gaping holes in the whole process that they have.

Julia: For sure. So speaking for my experience. So one of the things that you mentioned is software, full disclosure, we use very minimal software in our business. We’ve got a good email platform and some project management software, but what you’re talking about is a lot more extensive. So tell me a little bit about that. 

Brent: Yeah. So if this was a webinar, I’d say,  hit a one in the comments if you’ve ever heard this before, have you ever heard, ‘Hey, thank you so much for your business.’ Our business is growing your marketing work. I think our work is done. 

And you’re like, oh, well I just grew your business, like 10 X it, and now we’re done like, oh, that feels kind of raw a little bit. That’s happened to me once in all my clients and it sucked. It really is a punch in the gut.

Or maybe number two, you’ve heard, ‘Yeah. I don’t know if the marketing is working, we’re getting leads in, but no one’s converting ‘ Well, it’s not my job to actually convert these people, but let’s take a look at the follow-up. How are you actually finding so that, the same, the riches are in the niches, the Fortune’s in the follow-up.

And what I found is most business owners, they’re terrible at follow-up. Absolutely terrible at follow-up. And so what if there’s a piece of software out there? So a lot of podium and Bird’s-eye, they kind of all deal with that initial marketing. 

Somebody fills out a form. And what most, well, I will say the problem is, most marketers don’t actually see what happens after that form is filled out or a phone call. It kind of goes dark.

But where Podium and Bird’s-eye have become so popular is they help automate some of that initial follow-up. And we will talk about the software, but I white label a software that actually does that. And if I can share why this type of transparency is really good for you and for your client, can I jump into that?

Julia: You go wherever you want, Brent.

Brent: So what most marketers don’t have is transparency into the operations. And part of the future of marketing is helping clients with the operations because you’ll drive them great leads. But that form fill will just kind of sit in that person’s inbox and they will not hear, the business owner will not communicate.

So what part of this software is creating, it’s essentially a CRM, client relationship management system, where somebody fills out a form, they get a text message and an email right away that says, Hey, thank you so much for filling out the form. Someone on my team is going to get back to you within 24 hours on business days. Do you have any questions for us?

That’s going to be about text message and email. So you start that conversation right away. Otherwise, most people just don’t even hear whether you’re a fence contractor, a plumber of private practice. Like most times they don’t even have time to respond, but what if you could create some software or at least white label software to create some of those automations.

And not only that you can kind of see then the whole conversation after that, like a unified inbox where there’s text messaging, phone calls, emails all in one page. And then you can say, when they say, Hey, you know this marketing isn’t working, the leads aren’t converting. Then you’re like, well, let’s, Hey, let’s go take.

Oh, this person sat here for five days and never heard back from your intake coordinator or whatever. So it’s really important. I think the software provides transparency for you, but it also positions you as a guide to help the business owners say, Hey, there’s gaping holes in your follow-up. You’ve got to plug these holes.

Look how much you would have gotten $50,000 worth of service. Cause you can attribute value to a lead and it’s just sitting there. Why aren’t you reaching out? So there’s transparency on that. I don’t know if you want to speak to that before I move on.

Julia: Yeah. Well, I’m even thinking that’s a huge selling point for marketers. I could also see it as a huge selling point for business owners who have teams, because if you are a business owner, and you can see how many leads are coming in and that none of them are converting, then you have to have a hard conversation with your sales person too. So I think the owners, it gives transparency and ownership for even the business owner too. And so I could see that being really useful. 

Brent: Yeah. It’s accountability, is what it really comes down to. And what happens if that intake coordinator or whatever goes on vacation, then what? You’re like most of the time people are writing leads down on post-it.

You have no idea where they’re at in the process. I have a fence client. I sent up a simple, my only non-practice client is a fence client in Chicago here. I set up a simple CRM or sort of new lead follow up, did they convert? You know, something very simple. They have just leaned into this software and now they have six different steps where they estimate sent, estimate approved.

And they got their whole sales team on it now. Before it’s just like the lady who answers the phones, they got everybody, and it’s just almost powering their whole system up until the point where they get into jobber or something like that, the whole intake process. So the accountability is huge. 

Julia: And that also helps you scale too, because if you have software that’s I am, I am guilty of putting leads on post-it notes previously. We don’t do it anymore, FYI, we have a CRM. But for a long time, that’s how I kept track of leads. And then if you’re not on top of it, you don’t remember where are we at in the process? Did I already send this email? You can really benefit too, if you do the same thing twice, or you forget what steps somebody is on and you go backwards.

So you can actually use that software for your own agency. Learn it, and then you can turn it into saying, Hey, I have this thing that I can offer you as a client. The thing is the software that I use, it also has analytics. It’s like combining call rail, call metrics, all these things into one. So you just have one dashboard that you can work with yourself, and then also with the business owners that you support. So, it’s amazing. 

Julia: And you’re implementing this with your practice clients then?

Brent: That’s right. That’s right. And I had to go through all the HIPAA compliance. Like I got BAS with Twilio, with Mailgun. And Twilio is not cheap for HIPAA compliance. But I’m seeing it now that it’s a viable product. And if you’re in the healthcare, you need that HIPAA compliance thing. 

So I think it really comes down to, is the software can help you. It provides accountability, there’s visibility, but it positions you as a partner into that business a bit and saying, I’m here to help you succeed, not just with the marketing, and I’ll drive you great leads. But I can also help you get some insight into your own business processes. So I found that to be really helpful. 

Julia: I think so too. I mean, I think about some of the things that we talk about within the StoryBrand community, we talk about creating a website, creating an email funnel, all of these foundational things. The one thing that often is missing is how to drive traffic. And so we do that for our clients, but then I could see this fitting in like a third piece of how to do follow up. You can have a great website, doesn’t mean people will come. You can get people to come, but it doesn’t mean that they’ll convert if you’re not doing the follow-up. And so I could see all three of these being really important to work together.

Brent: Yeah. It’s that after the click it’s the, after the form fill or phone call, that business owners could just use that little extra support. And if you use software for it, it’s not that big of an investment for you. And that’s just like recurring revenue or however you want to do it.

I’ve also heard, I’ve never done this. This is my one regret, but that client I lost. It was in my own self-righteousness that I was like, forget it. We’re done. Like, I feel like this is not, I was angry and frustrated. What I should’ve done was okay, you want to dissolve the partnership, but they loved the software piece.

I should have said for a thousand bucks a month you can keep the software and just have that, you know what I mean? So imagine if you have the piece of software and that client comes and you’re like, great, the marketing is working. I think we’re good. We got the leads. I think we’re done. But maybe you could just say, well, hey, for 500 bucks a month, you can keep the software. And then that way you can still have that relationship, but you have that recurring revenue. 

Julia: That you have set up and you helped create. 

Brent: So I wish I would have done that, but I didn’t. That was my own issue. 

Julia: Well, we all learn, we all learn. So I have some questions for you about it all.

Obviously we’ve talked about how it helps with client retention, client follow-up. How does someone know, like we’ve talked about, how a marketing agency could use it? How would a business know if this is a good fit for them? Or could it be implemented too soon? Is that a possibility or not really?

Brent: It could be. Most businesses aren’t doing that. I mean, most businesses have a terrible follow-up process or their intake the way they do intake, there’s this gaping holes in it. And so you could easily just say, hey, walk me through the followup. After somebody fills out a form, what’s going on? Well, you know, Jan’s going to get on the phone or she’s going to be there.

Okay. So where does that information go? It goes on a post-it note. Okay. Who has access to that? How do you know when they just kind of follow the funnel of the followup essentially? And you’re like, well, what if somebody got a text message right away? Even if it was after business hours saying you’re going to be in touch with them, what would that mean?

So you could just see if it’s a good fit. Most businesses don’t have that. They might have a great intake person and that’s all they need. But what if you had transparency into it? What if that person died or left? You know, she could just go, well, what if there was a centralized place where you can see all this communication and there’s transparency. You can see where people are in the funnel and becoming a client.

So just about every business needs something like this, if they don’t have it yet. And so you can offer that to them. I would say you’re just going to, you don’t have to implement the automation, you could just implement the CRM if you want it to because you’re going to be using the forms through the software, we’ll have forms to fill out, and then that way you can have all the analytics. But maybe there’s businesses that already have these things figured out, but most of them don’t. 

Julia: Or they’re using ones that are really confusing too. And like, Streamlined. I could see it also being helpful. If any of the listeners have their own businesses to interview a customer and ask them what their experience was like, because I know we all fill out forms on websites and get no responses. And then you wonder, is the form broken? Will I get an answer? What should that system look like? So I think that also creates a really awful customer experience, which we also want to avoid too. 

Brent: Right? Because at the end of the day, the business owner just wants leads and they want those leads to become clients or paying customers. So how do you actually help that? Because if they’re not getting paying customers, then they’re going to fire you as the marketer, although you’ve done your job, right? They’re still this is just not working. So I think the future part of the future of marketing is really that is combining those two. And just again, the accountability and transparency.

It’s also covering your own skin. Hey, look at all these leads, these are perfect leads. Look at the form that they filled out. This is all in, this is a perfect lead. Why aren’t they becoming a client? Put it right back on the business owner.

Julia: Yeah, no, for sure. For sure and if it’s the business owner, then the salesperson knowing, hey, we’ve got all these leads why aren’t we closing them? And so I think the idea of transparency because I feel like in business, so many things feel cloudy. And so if you have a system that works and the software is working,  there’s just like a lot of clarity around lead acquisition.

Brent: And it’s so emotional. Marketing is so emotional. And so to me, I’m like, what’s the data, what’s the numbers, right? What are the actual facts in front of us here? Well, you had 20 leads come in this week. Valued at a thousand dollars a piece where, where do these go? Where are they at in the pipeline? And it’s all right there, visually. And you can’t really argue with that.

Julia: For sure. Talk to me more about why you think this is the future of marketing agencies, businesses? Tell me a little bit more about that.

Brent: Yeah, because marketing is somewhat becoming, it’s commoditized a lot. So there’s a lot of people that can do marketing. They can get you leads, but there’s not as many who will actually say, hey, I’ll actually help you with the follow-up or I’ll help implement. Part of my thing is I’ll give you this piece of software to actually get those form fills or potential clients closer to becoming a lead.  You’re going to have to eventually close it, but we’re, if we can use some automation to get them 50% of the way they’re there, so you’re not having to do that.

And also, the more that a marketer can come alongside a business owner, because the way we’re thinking about small business owners, right? That’s most of what we’re probably going to be working with, unless you’re just a huge agency. This is what business owners need help with.

And to me, it’s like the more you can embed yourself a little bit into their world and into their business and making yourself invaluable to them, the better for you. Because at the end of the day they want marketing, but you can actually provide a whole lot more than just that. And that’s  where the software piece comes in.

But I can also share the ultra future, the next kind of stage. It’s not just the software. This is an idea from Mike Cooch. I found him online and this is brilliant. He used to help restaurants. But basically he sees systems as a service. So you basically have a system in place to grow. This is why niches are helpful.

So for me with professionals, therapists, psychologists, psychiatrists, I know their world and I know what it takes to grow their business, but a lot of this has a load overlap. There’s just a template to grow any business. There’s things that you just need to do. So basically it’s this one, the system is marketing is part of your system.

So the brand message, the website lead generating PDF, Google ads, whatever that might be your marketing services. And then part of that is also the software. So the software that you’re going to use to implement the marketing, social media, whatever, the software is part of that system.

It can go a step further, is that you’re providing templates for growth, so standard operating procedures, or at least help create those for them, for the intake. Or here’s the checklist system. If you are wanting to do more of the work yourself, here are things you can do for generating word of mouth referrals. Here’s the system for that. Let’s talk about that. I call it the dream 15. So what are the 15 referral sources that you can reach out to in your community to generate business and just nurture those? All right. So there’s a system in place for that. That’s something unique for the business owner to do.

That’s something as a marketer I can’t do, but if you can get word of mouth and the digital work at the same time, it’s very powerful. We all know that. I just created a system for hiring, recruiting and onboarding new clinicians into our practice. So here is a sample job description that you can use to populate, to put on Indeed or Glassdoor or whatever.

And then here are some ways to create an offer. So here’s a template that you can offer somebody a job, here is a checklist for what you need to do when you onboard them between your electronic health records, to all the information, payroll, just massive checklist. People love checklists. So there’s that. 

Here are templates for policy and procedure, manuals, handbooks. Here are templates for contracts that you can use to offer for clinicians to join your team. It’s a system that you are then saying, hey, here it is. Here it is all. 

And then if you want to, because I’ve asked this to my practice owners, what’s your number one resource? And they keep coming back to me, it was just really kind of awkward moment. I had a little mastermind with my practice on this. They’re like, well, you Brent. I’m like, Ooh, I wasn’t trying, I wasn’t like fishing for compliments, but it was all of that. And I ask, what’s the most valuable thing about this partnership?

They said, someone that I can talk to, like once a month, ask questions, not make me feel like I’m crazy to kind of bounce ideas off of it as it comes to business. So, and that’s one hour a week that I provide for my practice owners. And that’s simple. That’s what you can do for them as well, because they all need business help.

And you’re a business owner just by being a marketer. So to me, offering a whole system I think is really the future and that will make them really sticky as a client.

Julia: For sure. And even different industries could do similar things. We can offer a service, we could offer a software, but why not create a system that offers a service and a software together? Because like any industry could create a system to solve any problems. 

Brent: Yeah. And think about social media or newsletters, you can write some of that and you’re like, here are templates for all that. So you can take in, here’s a bunch of sample social media posts that you can use for that niche. And just provide that and package it up and sell it as a system. 

Julia: Totally, totally. And especially as you have more case studies about results, then you’re going to be able to really scale too, because I think what’s cool about what you’re doing, the system is that it doesn’t, yes, you’re meeting with your clients, but it doesn’t require you to do a ton of extra custom work.

You are really just providing them the tools to be successful and then mentoring them along. 

Brent: Yeah. So when you do your marketing check-in meetings, if you do that once a month or just kind of catching up, think of yourself as the guide, the coach, how can I help this business owner succeed? So you could ask now what’s been one thing that’s been on your mind, that’s just been really frustrating about your business and they could talk about it.

And you’re like, well, what if you think about maybe doing this? Yeah, I’m going to try that. Great. The next meeting we have I’m going to ask you about it and see if he got it done. So there’s a little calendar I see. You’re building that relationship. It takes like, no, it just takes you asking the question and making a note to follow up.

Julia: Oh, for sure. Well, I’m just, I feel even myself as a marketer and as an agency owner, I have learned a lot about business through trial and error, through courses, et cetera. So we do have things to lend to other business owners. Although we also can learn from other business owners. Well, we had a client recently who was losing money left and right.

And after you looked at their financial reports, you were like, well, what are all these expenses? And they were like, we don’t know. And I was like, okay, well then let’s start there. Because yes, marketing can make you more money or bring you more leads that will make you more money, but if you are spending out the wazoo it doesn’t matter, how much money we put into your business. 

And so I agree, as a community of business owners, we have insights to lend each other all the time. 

Brent: Yes. Oh, financial is a big, oh my goodness, the financial is such a big piece. So part of that system is a financial. So we’ll just help you implement profit first at the very basic level, let’s get some accounts open. We’re going to bring you. I need you to work with a bookkeeper. I have a bookkeeper here and you’re just using your network to strengthen their business. 

And when I, and for my partnership clients, I always require that they send me a profit and loss before we even sign a contract. I go deep into the numbers. I send it to my bookkeeper. I’m like, what are you seeing that I’m not?  And make sure that it would be a good partnership if I was to come on board. Is it profitable? Do you see some crazy expenses here? What are the red flags? But also providing just a little help for finances for business owners goes a long way. 

Julia: We had somebody who had multiple landlines with multiple extensions. And we were like, do we really need this anymore? How about we buy your team cell phones? So it’s just funny and we all have those spots that we can’t see, those blind spots. So it’s not to say this client is the only, I am sure I have my own. Um, but it just is interesting. Once you bring somebody on, the way we can really serve people. 

So I know you mentioned your fencing client. I would love to hear if you have another case study of how it’s worked in the wild. A client who has implemented you’re either a system or that you’ve partnered with or have helped them implement systems of follow-up.

Brent: Oh yeah, yeah. So usually the one thing that practice owners do, the hardest, one of the last things they give up is that initial intake call before leading up, they would always take those phone calls because they’re a solo practitioner.

So creating the software, because what would happen is they would just get overwhelmed because if you’re doing the marketing, right, you’re just getting overwhelmed leads. I don’t have time to respond to this. I don’t have time. And then they just get discouraged because of all the leads in need of a response, which is terrible for your brand. Right? You don’t want to be known as a brand who doesn’t respond. 

So I want to refer to you. So what I did, so this is kind of next level kind of service. My three biggest clients, you’re getting anywhere between 60 and 100 leads a month for each business. So that’s a lot of leads for private practices.

So we had it as a Google doc and it was a Google sheet. It would automatically populate, but it got really confusing because then clinicians had to go in there and leave, like who’s going to take what.  So what I did is, I hired an intake coordinator inside of it for my own business to support those three.

And the only way to really make that so they would buy into it. So let’s say they get like a quasi full-time intake coordinator at a fraction of the price. But because I make money when they make money, I wanted to make that follow up process and make sure no one’s falling through the cracks.

So what I did is in order to really make that work, it was really confusing for her to just have all these Google sheets open and try to herd cats. Right? It’s just crazy because at this point we’re looking at like 33 therapists combined, possibly for sure.

Julia: I mean three practices alone. You’re like almost doing intake for three businesses. 

Brent: So what we do, so the software, what then happens is she’s easily able to switch in and out of those accounts, there’s a visual overlay. There’s a visual layout of who needs followed up, which clinician is actually having that conversation. So she’s playing more of a traffic cop allowing the automations to take place and then jumping in.

So she’s got eyes on it which is so helpful. So that’s been amazing. And what that’s done for the practice owner is peace of mind that these things are being followed up with. And so they can be stressed out about other things. So to me, I can’t say, because are these practices has been so busy.

I think it’s just helped ease just more transparency in the process. And there’s not post-it notes laying around with people’s names on it and if they’ve responded. So right now I’m now implementing that at the very beginning of the software and all of my clients that I signed on. 

Yeah. The concept proved itself pretty quickly and they love it. So now I’m just like, what if I take that to market? Just selling that piece of a piece of the thing instead of just the partnership. 

Julia: Brent, you have, you have so much gold that you’re sitting on. I’m so excited to see you grow. So before we close I just had a quick question. You have mentioned your software, that you white label. I don’t need you to tell us your secret sauce, but I’d be curious, like you’ve mentioned Podium, Twilio. Bird’s-eye, if somebody was looking for some software to do certain things, what would you recommend?

Yeah, so I highly recommend go high level. That’s the software that I’m using to white label and the reason why they make it so easy, their whole idea is like equipping marketers with this software and taking it out, that’s their whole thing. And it makes it really affordable. If you get into the HIPAA compliance, it gets a little more pricey.

Because they basically, it’s a place where they integrate Twilio and Mailgun, you can do Gmail and some other things too. But they integrate really well with that. So then you have to sign BAAs and HIPAA compliance stuff with Mailgun and Twilio. And so I’ve done all that, but you don’t have to, if you’re working with fence companies or whatever. I can give you my affiliate links so they can, if you want it, they can check it out.

I’m happy to answer any questions about it because I think it’s really cool. Is it perfect? No, but it gets a lot of things right. And they just got a ton of money to build it out, to develop the software even more so. But basically you can have a domain so your clients can go to app dot your business name or whatever.com and they log in. It’s like yours. It’s pretty cool. 

Julia: And you can connect that to your website so all your forms go straight to go high level, rather than just like a random form. 

Brent: That’s right, because you need forms so you can use contact seven or call rail or whatever. This kind of combines it all in there and gets all the analytics. So then you have transparency. So I highly recommend that. So hopefully that answers your question. 

Julia: That’s perfect. Thank you. And so if people are interested, we do have therapists to sometimes listen too, if there are therapists who are looking to grow their business or just interested in the software or hearing more about it where would people be able to connect with you? 

Brent: Well, you can go to brandyourpractice.com and you can learn more about me. I have not released the software into the wild yet as a standalone thing. That’s phase two. But I am taking, I want to say it it’s like open enrollment.

I am taking new applications for the partnership because I only take a handful a year. I’m trying to scale it up a little bit faster. But if you’re ready, if you’re a private practice owner, one, two or three people and you want to scale it and really kind of create that brand, my whole goal is for you to become the number one trusted private practice in your community for that particular niche that you serve.

I’ve been able to do that like eight times now with the practice owners that I have, and I have like three or four more I’m getting ready to sign on. So that’s really exciting. 

Julia: And what’s cool os you don’t make money unless they make money. And so I think that’ a cool, that’s a good reason to partner with Brent, in my opinion.

Brent: Yeah. I try to take all the risk off the table. I have people like, you’re crazy, but I haven’t had anyone leave just within three months. Because I have two or three long conversations while I’m digging into their financials. We’re just having really honest conversations.

I think, could I go on a road trip for six hours with this person and not just want to jump out of the car. Right. So there’s like that relational side of it as well.

Julia: So that’s going to be my next question to myself, when I’m trying to decide if I want to work with a client, could I road trip with them?

Brent: And I tell that to them too. I was like, could you road trip with me? 

Julia: Yeah, there you go. Well, that’s awesome. So it was brandyourpractice.com.

Brent: Or just email me Brent@brandyourpractice.com That’s probably the easiest way to do it. 

Julia: Perfect. Awesome. Awesome. Awesome. Thank you, Brent, for joining me. I’m really excited for people to hear about the future of marketing, but also, just all of the cool ideas that this has. Because I do think that people who want to scale really need to start thinking about creating systems using software and not just using post-it notes on their desks. 

Brent: So that’s right. Yeah. Not just to scale, but differentiate yourself because there’s so many marketers out there. So differentiate yourself, add some software as part of your, as part of your offering. 

Julia: Awesome. Awesome. Awesome. Well, thank you, Brent. Everybody we’ll see you,

well, you’ll hear from us next week. I always say we’ll see you next week, but you don’t actually see us. So, anyway. All right. Thank you guys. 

Brent: Yes. Thank you.

Friends, thanks for tuning into this week’s podcast episode. I am so glad that you have. If you’ve enjoyed it as much as we have, I just ask you to subscribe so you know each time we have a new episode coming out. If you loved our podcast and want to give us a rating or a review, I promise we will read each and every one of them. A special shout out to our friend, Carson Childers, who is producing our podcast.

We really appreciate him and all the hard work that he’s done for us.

Also thanks to the Stratos team. They have been behind the scenes doing all of the graphic design, brainstorming, et cetera, et cetera. Really, this wouldn’t be possible without them. I’m thankful for each and every one of you guys, lastly, listener, we’ll be back next to me and I hope you will be too.