Episodes
Browse episodes and read show notes.
Episode 108: The Art of Author Marketing ft. Karen Anderson
In this podcast episode, Karen Anderson, an Associate Publisher at Morgan James Publishing, shares her journey in the book industry and offers valuable insights for aspiring authors. Karen advocates for self-publishing and hybrid publishing models, highlighting effective marketing strategies, such as podcast appearances, leveraging traditional media, and giving books away to generate leads.
Episode 107: Your Hobby Could Be Niche Content! ft. retroCombs
This week, Kat is hosting a special guest—her dad, Steven Combs, aka retroCombs! Steven shares how he turned his hobby into a content stream during the pandemic, sharing his love for retro computers through videos, and he emphasizes the importance of having fun and staying authentic while creating content.
Episode 106: Do You Need Swag? ft. Landon Wade
Julia chats with Landon Wade, Owner at Goodson Clothing & Supply Co., and they are talking about all things swag and merch—like whether or not those are even the right terms to use! Tune in to learn whether or not you’re ready to order promotional items, how to choose the right swag for your audience and business, and more.
Episode 105: Getting Ready for Your Holiday Marketing
In this episode, Julia talks about getting ready for your holiday marketing (yes, in September!) and what to keep in mind. (And if you’re looking for more tips, make sure to revisit Episode 9: Preparing Your Social Media for the Holidays!)
Episode 104: Closing Thoughts for Summer
Although our summer series is officially over, the inspiration from all the conversations these past few months remains with us. Julia shares some of her thoughts to close out the series.
Episode 103: Capturing Love in the Wilder West ft. Caitlyn Jennings
Julia meets with Caitlyn Jennings, the owner and lead photographer at Wilder West Elopements. Caitlyn shares her journey as a wedding and elopement photographer based in Sedona, Arizona. Listen in to hear her talk about the flexibility and lifestyle benefits of owning her business and how she found her niche in elopements!
Episode 102: From Pitch Competitions to a Thriving Business ft. Taylor Walden
This week, Julia meets with Taylor Walden, the founder of Simple & Sentimental, a personalized gift business. Taylor shares her entrepreneurial journey from starting with calligraphy to pivoting into personalized stickers and gift boxes.
Episode 101: Nourishing Entrepreneurship and Dietetics Marketing ft. Betty Guerrero
In this episode, Julia meets with Betty Gurerro, a licensed registered dietitian and owner of “Eat With Betty.” In this conversation, they cover the challenges of entrepreneurship, defining the “why” behind starting a business, authenticity in social media, and the rewarding feeling of empowering clients.
Episode 100: Finding Sweet Success through Ugly Chocolates ft. Jenni Farrow
What better way to celebrate our 100th episode with some CHOCOLATE? In this episode, Julia chats with Jenni Fowler, owner and head chocolatier of Jenni’s Ugli Chocolates. Jenni shares her experience with earning accolades from renowned publications, embracing change, and seeking professional guidance to help grow her business.
Episode 99: Crafting Unique Connections with Craft Beer Soap ft. Elaine Kinney
In this episode, Julia chats with Elaine Kinney, the founder of White Pine Bath and Brew, to discuss her unique business of creating luxury vegan skincare, specifically palm-free soap made from local craft beer! Despite facing challenges like imposter syndrome, Elaine encourages aspiring entrepreneurs to take action and learn as they go.
Episode 98: Delivering Fresh Perspectives in Business ft. Maggie Kohler
In this episode, we meet Maggie, founder of Bodega, a subscription service for fresh produce in Elgin, Illinois. She talks about curating products from other small businesses in the area, surprising people with what they’re going to get in their bags, and the mindset shifts that have kept her motivated and unwavering in pursuit of her dreams.
Episode 97: Staying True to Yourself ft. Kamea Johnson
Kamea is the owner of Chosen Creative Stationery and the Utah Letter Writing Club. In this episode, she shares with Julia about being part of the first wave of Etsy sellers and the importance of shedding expectations imposed by societal norms to embrace your most authentic self.
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A Podcast by Stratos Creative Marketing
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