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Julia chats with StoryBrand guide and CEO of Sparx360, Elaine Acker, about Elaine’s new endeavor The Creative Cookbook, and how it works as a marketing case study that’s happening in real-time.
A listener recently asked us, “Why hire a graphic designer? Isn’t using someone on Fiverr or similar sites good enough?” Julia shares some critical points to consider.
Do you struggle with your nonprofit marketing? Or do you struggle to apply marketing principles to reach your nonprofit goals? In this episode, Julia chats with Storybrand guide Evan Cox about the differences and similarities between nonprofit and traditional marketing, and best practices on how to ensure your nonprofit marketing is effective.
It’s a given: businesses should be practicing what they preach. Does yours? Julia reflects on her own experience as a business owner while also sharing real-life stories of clients who have tried to serve others without trust and authority.
Tune in to this week’s episode as Julia chats with Jill Felty, founder and Storybrand Certified copywriter at Felty Co Copywriting about how to add personality into your marketing without sacrificing clarity.
Julia shares about an ad she recently saw for hands-free shoes. Tune in to hear why this targeted ad for a no-so-new product concept was so effective and how you can use the same principle in your own marketing.
Ever wanted to be a fly on the wall for a creative brainstorming session? Just join our senior content coordinator, Ryann as she chats with lawyer Sami Hall about how to generate creative ideas for any line of work and how to utilize those ideas over multiple platforms.
In this episode, Julia chats with Stephanie Scott of New Light Marketing who has collaborated with the Stratos team on many projects. Listen in on ad targeting success stories, what ads can and can’t do for your business, and when is the right time for a business to start running social media ads.
Audits get a bad rep but we promise, this is an audit that is worth taking the time to do to up your social media strategy. In this episode, Julia speaks with Stratos sales and retention manager, Bryce Shockley, about how you can perform your own audit and figure out the next steps for your business.
Julia chats with Tracey Matney of Victory Points Social on how businesses are using chatbots to their advantage when selling a product or service.
Is email marketing dead? It may seem like it if you’re not following these important principles laid out by Julia in our latest Marketing in the Wild episode. Tune in to revive your email marketing strategy back from the dead.
In this episode, Julia chats with John Wojtasek. a StoryBrand guide at Lux Lab who specializes in video marketing and how to use it as an effective tool to get your brand script out into the wild.
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